RESUMEN
The concept of the 'Metaverse' gained prominence following the COVID-19 pandemic, which coincided with the resurgence of the virtual world's economic ecosystem and advancements in IT technology. Recent studies have highlighted the significance of examining the establishment of societal perceptions and key social issues surrounding Metaverse in this rapidly advancing era. These studies have analysed popular content, the spread of sports awareness, and successful cases to shed light on this matter. The purpose of this study was to analyse online news data collected from the top three portal sites in South Korea using semantic network text mining technology. The study aimed to emphasise the significance of this data in promoting sports and physical activities. The study's findings indicate the need for collaboration among government ministries, departments, and agencies to facilitate the activation of metaverse-related startups, small and medium-sized enterprises, universities, and research institutes. Additionally, metaverse companies should prioritise the creation of high-quality content and recognise the significance of sports beyond online gaming. This should be accompanied by advancements in 5G-based hardware and software. This study aims to serve as a valuable reference for understanding and preparing for the upcoming metaverse era. It explores strategies for ensuring the sustainable growth of the metaverse across various aspects of life, including sports awareness and prevalence.(AU)
Asunto(s)
Humanos , Masculino , Femenino , Macrodatos , Red Social , Minería de Datos , Tecnología de la Información , Deportes , República de CoreaRESUMEN
The rise of digitalization has led to a significant increase in the attention given to online sports news. In a similar vein, the Metaverse has gone through various stages of evaluation. At present, it is in a developmental phase where real-world socio-economic and cultural activities are seamlessly integrated into a 3D virtual environment. Understanding the impact and implications of the Metaverse 3.0 era is highly sought after. This study seeks to investigate social issues related to the Metaverse in South Korea. It will analyse a large dataset of online sports news articles from June 2021 to May 2022 using LDA-based topic modelling. As a result, four main topics were identified: a new platform, a new business model, pervasive online cultural and educational media, and a new frontier for business and investment. New Platform (Topic 1) showcased keywords indicating the potential of Metaverse as a cutting-edge platform, while New Business (Topic 2) highlighted keywords indicating digital media companies' pursuit of a new profit model within the virtual realm of Metaverse. The increasing prevalence of online culture and educational media (Topic 3) highlights the growing demand for a wide range of content that caters to the virtual world's cultural and educational experiences. "New Frontier for Business and Investment (Topic 4) highlights the significant involvement of digital media companies in acquiring investments, technologies, and intellectual property (IP) to gain a competitive edge in the global Metaverse market. This study solely examined online sports data, but future research could encompass a wider range of raw data sources, such as interviews with practitioners, user reviews, and research reports. By doing so, a more comprehensive understanding of the potential challenges that the Metaverse may encounter can be obtained.(AU)
